How to use Instagram in your business?
If you’re: an Online Marketer, Offline Marketer, Affiliate Promoter, Business Owner or Beginner in I.M. read below!
Is it still possible for anyone to take their business to the next level today, in global society and surrounded by its great amount of information?
With Instagram it is !
Instagram was created in San Francisco, California, in the United States, in October 2010, by Kevin Systrom and Mike Krieger.
For the first time, sharing photos could be done instantly, with no cables, flash drives or software, making this application an instant success from the very beginning, reaching over 1 million registered users in December of that same year.
- Estimated number of Instagram users in US is 77.6 million.
- Over 75% of those users are outside the U.S. on Instagram
- Over 30 billion photos have been shared on Instagram
- Instagram users generate 3.5 billion like per dayInstagram has 52 times greater engagement levels than Facebook & 127 times higher than Twitter
It simply means that Instagram is HOT and if you get something that you can SELL to these HUNGRY People then You can BANK some COOL Cash without much hassles!
Because there are plenty of social networks used for doing business, some people wonder how choosing Instagram can help their business?
Many experts in the field have an answer for this question, and most of them agree on one key point: the success of any business starts when its founders use all of their creativity to drive the growth of the business. That’s when this wonderful application comes in handy.
Instagram offers many benefits for your business. Using this application, you can display photos or short videos to let people know about your business, its activities, its creation process, its staff, products, and so on.
By doing that, your customers will become more familiar with your business. It is important to always keep your business information up to date. This shows dedication and seriousness. Keep your business account separate from your personal account.
As an exclusively visual application, Instagram has managed to grow by almost 150 million users. This is faster than Facebook´s and Twitter´s growth. This is the reason why Instagram is chosen to do something very novel, because it is visual merchandising.
There is a saying. “A picture is worth a thousand words.” Creative people, must not pass up this development and make use of it. Knowing that the picture can do the work for us, means the less work we have to do.
The strategic use of hashtags
Like Twitter, you can label or create a hashtag to unify photos by a theme, settings, etc. It is important to note that anyone can read what is published with a hashtag whether that person follows you on Instagram or not.
That way, you can significantly increase exposure of a post to new users who like a particular label, comment on your photos and can even start to follow you. More diffusion is generated to your photos.
It may be more likely to achieve objectives, because this well-implemented strategy will provide many benefits and will be noticed when looking at your bank account
Directing traffic to your website
One of the most important things we all want is more visits to our websites. If you want to drive visitors from Instagram, it is important to make sure you post a link to your website. This is the only way you can put an active hyperlink on Instagram.
The mention of a website or a call to action (CTA) is a flag, a button, or some kind of graphic or text on a website designed to prompt a user to click on it and continue through a funnel conversion
- There are over 300 million active Instagram users, and 70% of those are outside of the U.S. (Source)
- 90% of Instagram users are under the age of 35. (Source)
- On Instagram, 53% of posts have at least one hashtag. 20% have more than 6 hashtags. (Source)
- A photo posted on Instagram generates 60 times more commitment than content on Facebook, according to Forrester Research. (Source)
- Instagram will bring in $595 million in mobile ad revenues worldwide this year, and $2.81 billion by 2017 (Source)
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